Cash Flow King
A mobile financial-skills simulator with a competition element and prizes described in the source presentation.
500K+reported audience reach137K+users reported as gaining practical financial literacy2M+games played
Solution
Customer acquisition and marketing games
Create a short, playable reason to engage, understand the proposition and take a qualified next step.
Business objectiveTarget behaviorGame loopMeasured pilot
01
Outcomes to define
- Qualified engagement
- Campaign participation
- Lead generation
- Product understanding
02
Formats to explore
- Branded challenge
- Playable funnel
- Event game
- Product-themed simulation
03
A focused pilot can contain
Final scope depends on discovery. No fixed duration or price is implied.
01
One audience segment
02
One distribution channel
03
A low-friction game loop
04
A measurable qualified CTA
Discovery
Questions worth answering before design starts
- What should players understand?
- What is the qualified action?
- How will media and development costs be separated?
04
Relevant case
Test the format against your real constraints.
Use the calculator first, then carry the result into a project brief.