Delivery process
A game project starts with a measurable decision.
The process separates concept risk, production scope and measurement readiness.
- 01
Business objective and KPI definition
Agree the decision, behavior and baseline before choosing mechanics.
- 02
Audience and behavior research
Understand context, motivation, constraints and access to participants.
- 03
Game concept and mechanics
Design the loop, feedback and consequences around the target behavior.
- 04
Prototype
Make the riskiest assumption playable with the smallest useful build.
- 05
Measurable pilot
Run with defined events, cohorts and decision criteria.
- 06
Launch and optimization
Review evidence, improve the experience and decide whether to scale.
Unsure where to start?
The readiness checker identifies missing inputs and unsafe mechanics before the brief grows.