FinBox Solutions

Cash Flow King

A mobile financial-skills simulator with a competition element and prizes described in the source presentation.

Financial education and teen bankingTeenagers

Business challenge

Support acquisition for a teen mobile-banking service while strengthening financial-literacy positioning.

Objective

Help teenagers practise planning, decision-making, critical thinking and evaluation of investment profitability.

Player experience

Players allocate money across everyday needs and financial choices, then continue through repeatable scenarios.

Mechanics and behavioral purpose

MechanicPurpose

Resource allocationMakes trade-offs visible.

Repeatable financial scenariosBuilds practice without real-world financial risk.

CompetitionAdds a reason to return when appropriate for the audience.

Source-bound results

Reported outcomes

500K+reported audience reach

137K+users reported as gaining practical financial literacy

2M+games played

Measurement approach

The presentation reports reach, users and games played. It does not explain the measurement period or attribution model.

Source context

What the source does not yet explain

The source states a No. 2 free-games ranking, but country, date, category and store name are not specified. That ranking is withheld pending confirmation.

Presentation pages 6, 7

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