Interactive planning tool

Business Impact & ROI

Model value, cost, net benefit and payback from your own assumptions.

Formulas and assumptions

participants = eligible audience per period × adoption rate
incremental value = (scenario successes − baseline successes) × value
time-saving value = participants × time saved × loaded hourly cost
total cost = development + operating cost × periods
ROI = net benefit ÷ total cost × 100
payback = development ÷ (periodic benefit − operating cost)

Percentage-point change is the direct difference between rates. Relative improvement divides that difference by the current rate.

Enter your assumptions, then calculate. No improvement rates are prefilled.